Paul Matson
I’m a product design leader with more than two decades of experience, including more than six years at an AI-powered energy tech business from start-up to global scale-up.
I’m a product design leader with more than two decades of experience, including more than six years at an AI-powered energy tech business from start-up to global scale-up.
I bring clarity to complex and ambiguous environments, cross-functional leadership and a practical approach to embedding AI across design workflows and product experiences.
Kaluza
Head of Design
Apr 2021 – Present
I’m Head of Design for the global UX team of 25+ designers and researchers across the UK, Portugal and Australia. My role shapes the product experience vision across a multi-product platform covering agent tooling, billing, payments, customer care and energy optimisation. I drive the use and application of AI in UX, repositioned our Design System system strategy, manage the Australian UX function and champion an end-to-end approach to experience design across the full platform stack.
Lead Designer
Dec 2019 – Apr 2021
Lead Designer at Kaluza during the business start-up phase, where I led UX on the migration of 3.5 million customers from SSE Energy Services onto the Kaluza platform, one of the most complex digital migration programmes undertaken in UK energy retail. I designed end-to-end billing, payments and account management journeys across the full customer lifecycle, contributing to a 50% improvement in agent efficiency and a 32% reduction in total handling time. I also helped grow the UX team from 5 to over 25 practitioners during this period, building a high-performing team that achieved an engagement score of 8.1 out of 10.
OVO Energy
Senior Designer
Dec 2017 – Dec 2019
Senior Designer at OVO Energy, where I designed a new customer account experience from first principles as part of a cross-functional product team, enabling the migration of 100,000 smart meter accounts by end of 2018. I explored early concepts of real-time billing powered by smart meter data and delivered a fully compliant plan renewal journey in only six weeks from concept to release. I also mapped OVO's first service blueprint, authored accessibility principles and ran research sessions with call centre advisors and end customers, work that laid the foundations of what became the Kaluza platform.
Environment Agency
Interaction Designer
Oct 2016 – Nov 2017
Interaction Designer on the GOV.UK waste permitting service, replacing a fragmented collection of PDF forms with a single online service built to Government Digital Service standards. Working in an agile, cross-functional team, I iterated designs through continuous user research, contributing to 95% of applications being served by the new online process.
IOP (Institute of Physics) Publishing
UX Designer
Jan 2010 – Oct 2016
First UX Designer at IOP (Institute of Physics) Publishing, where I created a global design system establishing consistent patterns, components and standards across the organisation's online journals, eBooks, websites and apps. Winner of a 2015 Eddie Digital Award for best App and Digital Edition for Physics World, and a 2016 Drum Online Media Award for the American Astronomical Society news site.